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Kellogg's Summer Camp Postcards

I got my first Kellogg's summer camp postcard when I was at camp myself in 1962. It is an oversized (6" X 9") card and has always been one of my favorites. It has a cartoon of Yogi Bear fishing from a tree for a box of Kellogg's cereal at a Camp Site. There is also a checklist on the front. Yogi Bear was a star of a TV show cartoon sponsored by Kellogg's cereals, and he also appeared on Kellogg's cereal boxes. There is a number 62-39-20-282 on the back of this card.

No. 62-39-20-282

Many years later I started searching for other Kellogg's camp postcards. I found another oversize postcard. That one has a small Kellogg's box in the breakfast section, where Tony the Tiger is mentioned but not pictured. The postcard is numbered 59-39-20-282 on the back. The first two digits of the card numbers seem to correspond to the years 1962 and 1959, which would make the second card a few years older than the first.


The next card, ca. 1963, features Yogi Bear in a camp scene. Yogi is bringing home a collection of wildlife, including a skunk A similar skunk appears on a couple of the other postcards.

Number 632920282

The next postcard, ca. 1964, features a lineup of characters from Yogi Bear and Huckleberry Hound cartoons by Hanna-Barbera. Left to right are Yogi Bear, Huckleberry Hound, Mr. Jinks (a cat) with the mice Pixie and Dixie, and Boo-Boo Bear. Yogi Bear first appeared on the Huckleberry Hound Show and later had his own Yogi Bear Show.


Boo-Boo and Yogi bear appear as an extension of a totem pole on the next postcard, ca. 1965.


Tony the Tiger appeared on the next card, ca. 1966, and subsequent postcards. Tony the Tiger debuted in 1951 and has appeared in much Kellogg's advertising. He is the Kellogg's Frosted Flakes mascot. Tony the Tiger is probably the best known of the Kellogg's advertising characters. He has a distinctive way of growling "Gr-r-reat."


The next postcard shows Tony fishing and "having a whale of a time" at camp. The back of this card has a checklist similar to those used on the backs of the other cards. the back is also shown below.


66-39-20-560 back

The skunk appears again with Tony on the next postcard, © 1968. I haven't found a name for the skunk and don't know whether he was a regular character in the cartoon shows. It could be that the skunk was included simply becasue of its humorous association with camps.

© 1968, 996-8-2033

There are "lots of familiar faces" of Kellogg's advertising mascots on the next postcard. This postcard is not numbered or dated. It was mailed in 1981. The characters and the cereals they represented are:

•Tony the Tiger (Frosted Flakes)
•Big Yella Cowboy (Corn Pops)
•Tony, Jr. (Frosted Rice)
•Sunny the Sun (Raisin Bran)
•Snap, Crackle, and Pop (Rice Krispies)
•Dig 'Em Frog (Sugar Smacks)
•Tusk the Elephant (Cocoa Krispies)

unnumbered, used 1981

The final card below has most of the same characters as the previous card. They are joined by Toucan Sam (Fruit Loops)and Apple Jack Kids (Apple Jacks).

. ©1980 (eBay image source)

Here is a list of the Kellogg's Summer Camp postcards shown in this article. I believe thare is at least one more.

Oversize 6" X 9". Number 59-39-20-282
Oversize 6" X 9". Number 62-39-20-282
Standard size. Number 632920282
Standard size. Number 64-39-20-282
Standard size. Number 65-39-20-283
Standard size. Number 66-39-20-507
Standard size. Number 66-39-20-560
Standard size. Number 996-8-2033. ©1968
Continental size. No number or date. Postmarked 1981.
Continental size. No number. ©1980



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