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Postcards Advertising Vintage Christmas Cards of the 1950s and 1960s

Advertising postcards usually fit into one of two categories: junk mail or souvenirs. These postcards advertising Christmas cards would have been considered junk mail by most people, so not many of these postcards have survived.

The postcards I have in this category are dated from 1955 to 1968. This is a period when large Christmas card lists and mailings were popular. Some of the cards I have are samples for dealers, and some have been imprinted and mailed to local retail customers. The advertising postcards were mailed between the middle of September and the middle of November by local printing companies or gift shops.

Some of the postcards showed a single design on the front, while others showed a variety of designs for different tastes and needs. They have printed messages on the back, with a space below for the sender's business information. The messages usually urged early ordering from albums, while assortments were complete or to avoid the rush. Some offered discounts for early orders. Imprinted names were also promoted, especially in the 1960s.

 


Curteichcolor.
Cards selected from 1955 Hampton albums.


Back of the above Hampton designs display postcard.
Information about imprinting and Dealer Price List on the back.

Religious themed Christmas cards are advertised on the 1956 Chapel Line postcard. At that time Chapel Line Christmas cards were exclusively "reverent" in nature. A 1956 newspaper article, Two Billion Cards Change Hands, reported a shift to religious themes for 1956 and that Chapel Art Studios was the industry's sole exclusive manufacturer of religious Christmas cards. (Later Chapel LIne Christmas cards included a variety of nonreligious subjects)

 


Chapel Art Studios. Numbered P15621. Dated 1956.
CHAPEL LINE OF REVERENT CHRISTMAS CARDS.

 


Published by National Artcrafts, Inc. Mailed 1957.

 


Published by National Artcrafts, Inc. Undated.


Enlargement of image on the back of the above.
Copyrighted 1958. The Greeting Card Association.

 


Curteichcolor.
A variety of cards and three differnt style 1957 Hampton albums:
Christmas Reverence, Christmas Traditionals, Christmas Classics.

 


Curteichcolor.
Cards selected from 1958 Hampton albums—
almost all are slim designs.

 


Curteichcolor.
Selections from 1959 Hampton albums.

 


Curteichcolor. Mailed 1962.
A reproduction of a Hampton card.


Back of the above reproduction of a Hampton card.
This was sent by a gift shop on September 15, offiering a
"20 per cent discount until Oct. 8th."

 


Curteichcolor.
Designs selected from Hampton's 1966 Traditional Collection


Back of the above Hampton designs postcard.
Dual Purpose Announcement Mailer or Enclosure
Dealer Price List on the back.

 


Numbered P42138. Plastichrome by Colourpicture Publishers.
Newbury Guild 1961 collection of Personalized Christmas cards.

 


Plastichrome by Colourpicture Publishers.
Newbury Guild 1963 collection of Personalized Christmas cards.

 


Plastichrome by Colourpicture Publishers.
Unnumbered and undated. Mailed 1964.
Examples of Newbury Guild Christmas Cards

 


Plastichrome by Colourpicture Publishers.
Christmas Cards from Newbury Guild 1965 Album Collection

 


Numbered P41872. Undated.
Representative designs from the CHAPEL LINE.
Message is the same as on the next four cards below.
A postcard like this is priced at $1.25 for 100.

 


Numbered P48981. Undated.
Representative designs from the CHAPEL LINE.


Numbered P54382. Mailed 1963.
Representative designs from the CHAPEL LINE.

 


Numbered P59231. Undated.
Representative designs from the CHAPEL LINE.


Back of the above Chapel Line card.
Prices and information for ordering postcards like this to be sent to the store's customers is printed in the address area of the back.

 


Unnumbered and undated. Mailed 1976.
Representative designs from the CHAPEL LINE.

 


Numbered P59962. Operation PG. Mailed 1964.
Promotes personalizing cards by having your name imprinted.

 


Hallmark, numbered 63XAY33. Mailed 1964.
Pictures "delightful Hallmark Jack-in-Box Christmas
Card Holder (150XCH17-3)" and Hallmark cards.

 


Cards from MASTERPIECE ALBUMS. Mailed 1964.

 


Cards from MASTERPIECE ALBUMS. Mailed 1966.

 

The next three postcards all have the same Santa image.


Published by National Artcrafts, Inc. Mailed 1963.

 


Bulk mail card from a local printing company.
Undated.


Back of the above Santa card.
Mentions a number of card companies:
Brownie, Rustcraft, Hampton, Farvessi(sic?) & Looart.

 


Published by National Artcrafts, Inc. Mailed 1966.

 


Plastichrome by Colourpicture Publishers.
A few of the designs from the Newbury Guild 1967 Albums.

 


A selection of cards from 1968 Albums by the Newbury Guild.

 


Hallmark (66XAX40). Mailed 1968.
The "new Hallmark Christmas card designs
are imaginative and distinctive…"

 


Unnumbered and undated. Mailed in 1971
"Make your choice from the new MASTERPIECE Christmas card albums"

 

This article was last updated 2015.

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